Time: July, 2025 | Location: Malaysia

To assist Chinese food enterprises in expanding into the Southeast Asian market and deepen the industrial cooperation between China and Malaysia, the “Malaysia Food Industry In-depth Tour” is planned. This event will organize Chinese food industry entrepreneurs to participate in a 7-day business tour in Malaysia in July 2025. The event focuses on “connecting business opportunities and co-expanding markets,” targeting Malaysia’s key areas of food industry advantages. It combines three major modules: industry exhibitions, company visits, and cultural experiences, providing a one-stop resource matchmaking platform for Chinese enterprises.

Highlights:

✅ Seizing the Halal Market: Visits to the halal production lines of Adabi (Southeast Asia’s leading seasoning company), to learn about the product development and certification process in compliance with Islamic law.

✅ Efficient Resource Matching: Connect with the Malaysia Chinese Chamber of Commerce to gain insight into ASEAN Free Trade Area tariff policies; visit NSK supermarkets (top 3 local chain stores) to understand Southeast Asian consumer preferences and channel rules.

✅ Cultural Empowerment for Business: Explore the direction of localized innovation for Chinese cuisine through experiences such as “Nyonya cuisine culture” to enhance cultural integration.